“Understanding your position within the market allows you to achieve the greatest result.“
Why choose Leverage?
The real estate market is a lot like the stock market, it’s driven on Supply and Demand. The ebbs are flows affect consumers. This is why we strive to stay ahead of the trends, helping you make better real estate choices.
Buying or selling a home means understanding the immediate market in which the home is located. Our proprietary pricing techniques and years of experience means unlocking the leverage you need to have the best outcome in your transaction.
We operate on integrity and honesty. We are out to help our clients defend thier future and current equity by advising them on the market, negotiating offers, and navigating the process all the way to the closing.
Meet The Team
It’s not about our brand, it’s about choosing an agent that you get to know, like and trust.
Licensed Real Estate Salesperson
Deanna’s Zillow Page
I’m Ryan Hoffman, broker and founder of Leverage Real Estate.
You know I’ve tried many ways to help buyers and sellers over the years, but nothing has me more excited about where I have settled. With a brand name that exemplifies our desire to empower our clients to be better prepared when buying or selling a home. Leverage is about understanding your position as a buyer or seller, within the specific market you’re dealing in. We help you understand this by analyzing simple, yet highly detailed real estate market data and our experience in closing sales.
As a buyer or seller, you need to preemptively know your negotiating position, in an effort to have a more successful and overall pleasant experience. I implore you to give our humble local firm the opportunity to empower you, towards a financially beneficial real estate transaction.
At Leverage, we don’t only empower home buyers and sellers, but Realtors too! We train and encourage our select agents to put thier clients interests above their own. But above all, we allow our Realtors to leverage our firm’s model, to have a successful real estate career.
One of the reason some Realtors fall into pushy sales tactics, which lower industry standards, is because their broker-agent commission agreement is too low. When this is the case, agents are pressured to close a lot of sales just to make a living. But not with Leverage.
We have turned the brokerage model upside down, by offering our agents the best commission split in the business. By giving our Realtors the best chance to make a living, they are able to reduce the stress of needing a quick sale, and can focus on the client first.
We hope you’ll give us the opportunity to help you achieve your next real estate goal.
Selling a home
Get the most money for your home using our data backed pricing strategy
Most agents want to overprice your home just to win your business. Then they beat you up with price drops over the course of 6 to 12 months. With Leverage, we understand the local market so well, that we actually don’t list homes for more than 90 days. Sitting on the market too long means losing money.
We practice a home pricing strategy similar to how bank appraisers perform a home appraisal. We also use our local ranking system to assess local home buying demand, and stay on top of the local trends happening in your immediate market.
If your neighborhood is in high demand, why not try to ask for more money? Other Realtors hope your home sells in a day. We actually use a 90 day strategy with a documented approach to be sure you get the most money in the sale of your home, without rotting on the market. This is way beyond the simple comparable sale approach. It’s key to realize that Realtors are trained on how to win your business with overpricing, gimmicks, and sales tactics. They are not trained on pricing or dissecting market activity.
No Long Term Contract
A lot of Realtors over price a home because they lack a pricing strategy, thus, locking you into 12 month agreement, leaving time to work you down on price.
Others may under price your home so it sells within a day, getting them a quick closing and commission check.
We know the game because we were once trained to do these very things. This is why we do not list homes for more than 90 days. We want to get you the most money in the least amount of time possible. While 90 days may seem long, selling too fast means losing money! Don’t be undersold.
We want you to make the most money possible in the sale. It’s your equity and we need to defend it! We use a documented pricing strategy to get you a contract from a buyer within 90 days, guaranteed.
Negotiations & Process
Since we understand local home pricing, chances are we’ll get a generous offer on your home. Understanding local buyer demand for your area is allowing us to be in the driver’s seat when home buyers come to offer. This is what Leverage is all about. Use your home and it’s equity to position yourself as the most desirable home on the market. Do you want to beg home buyers to buy your home? Of course not. The goal is to have home buyers fighting over your home, thus driving up the sale price.
Communication is top notch for us when it comes to representing home sellers. Text us, call us, email us. We are savvy and mobile friendly. We will always be in touch with showings, feedback, inspection results, attorney approvals, contract issues, title reports, closing schedules and more. Being in touch constantly is half the battle. Why don’t other agents realize this?
Through years of experience, we can spot issues within your home that a home buyer and their inspector may uncover. We can also advise you on your current layout to suggest edits to your home that will maximize its profitability.
Why let a home inspector stop our deal in its tracks when we can make sure that any issues are fixed before we hit the market? And forget cliches such as taking down family photos. A clean house that is clutter free can sometimes be enough towards getting positive feedback and a good offer.
Other simple things such as a fresh coast of paint on the walls and even having the home staged, are a couple other minor and inexpensive ways you can get the most out of your home sale.
These days, there are a lot of new, flashy toys that Realtors love to tout when it comes to listing a home for sale. But the truth is, professional photography is still the #1 factor (next to the right price), when it comes to presenting your home on the market.
Buyers are not consuming other media types as much as they consume photography. We would know, we have tried all the latest gadgets.
A buyer first begins their search online, and once they see great photos, they want to get inside. Apart from a drive by physically, they just want to get inside!
This is why we provide professional photography for all of our listings with our very own, in-house photographer. We can take an endless amount of professional photos of your property that will jump off the page and grab home buyers attention online.
Every firm boasts about your home being on “100+ websites” but the truth is, this is a gimmick to make you feel like they are working to sell your home. Forget 100+ websites, just know that your home is guaranteed to be on the only three websites that buyers care about: Zillow, Trulia, and Realtor.com
Buying a home
Working with Leverage means having an advocate on your side
True Market Experts
OK, so EVERY Realtor says they are a market expert. But that is what they are taught to say. We actually study and index the Capital Region Real Estate market, so much in fact, that we have our very own rankings of local schools, geographic zip codes, home styles and more.
Buying a home is a big step in life, and since the market crash of 2009, we have been working closely with our buying clients to make sure they are purchasing a home that will gain equity through the years.
We pride ourselves with understanding the Capital Region market closely. We can inform our buying clients on any market in the four main counties through our analytical research and data indexing.
Understanding the local market is key to being prepared what to expect when you buy a home. The latest buzz is that the market is hot, which means a lot of home buyers find themselves competing for homes that are on the market for just a matter of days.
Knowing the overall demand of a particular market means being prepared to make a smart, informed decision.
We are located at the Peter Harris Plaza in Latham, NY. You can find us inside Executive Suites office complex.
Leverage Real Estate LLC
952 Troy Schenectady Rd.
Executive Suites #123
Latham, NY 12110