518-951-9951

Understanding your position within the market allows you to achieve the greatest result.

Why choose Leverage?

Market Analysts

The real estate market is a lot like the stock market, it’s driven on Supply and Demand. The ebbs are flows affect consumers. This is why we strive to stay ahead of the trends, helping you make better real estate choices.

Pricing Experts

Buying or selling a home means understanding the immediate market in which the home is located. Our proprietary pricing techniques and years of experience means unlocking the leverage you need to have the best outcome in your transaction.

Client Advocates

We operate on integrity and honesty. We are out to help our clients defend thier future and current equity by advising them on the market, negotiating offers, and navigating the process all the way to the closing. 

Meet The Team

It’s not about our brand, it’s about choosing an agent that you get to know, like and trust.

Ryan Hoffman

Licensed Real Estate Broker
Owner of Leverage Real Estate LLC

Cell: 518-951-9951
Ryan’s Zillow Page
Leverage on Facebook

Doug Carlton

Licensed Real Estate Salesperson

Cell: 518-207-7064
Doug’s Zillow Page

Florence Shaw

Licensed Real Estate Salesperson

Cell: 518-229-3435
Flo’s Zillow Page

Deanna Geist

Licensed Real Estate Salesperson

Cell: 518-469-6216
Deanna’s Zillow Page

David Welcome

Licensed Associate Real Estate Broker

Cell: 518-813-6879

Kyle Gendron

Licensed Real Estate Salesperson

Cell: 518-360-8492
Kyle’s Zillow Page

Dan Galliher

Licensed Real Estate Salesperson

Cell: 518-368-8411
Dan’s Zillow Page

Alison Walden

Licensed Real Estate Salesperson

Cell: 518-859-0550

About Us

 

I’m Ryan Hoffman, broker and founder of Leverage Real Estate.

You know I’ve tried many ways to help buyers and sellers over the years, but nothing has me more excited about where I have settled. With a brand name that exemplifies our desire to empower our clients to be better prepared when buying or selling a home. Leverage is about understanding your position as a buyer or seller, within the specific market you’re dealing in. We help you understand this by analyzing simple, yet highly detailed real estate market data and our experience in closing sales.

As a buyer or seller, you need to preemptively know your negotiating position, in an effort to have a more successful and overall pleasant experience. I implore you to give our humble local firm the opportunity to empower you, towards a financially beneficial real estate transaction.

At Leverage, we don’t only empower home buyers and sellers, but Realtors too!  We train and encourage our select agents to put thier clients interests above their own. But above all, we allow our Realtors to leverage our firm’s model, to have a successful real estate career.

One of the reason some Realtors fall into pushy sales tactics, which lower industry standards, is because their broker-agent commission agreement is too low.  When this is the case, agents are pressured to close a lot of sales just to make a living. But not with Leverage.

We have turned the brokerage model upside down, by offering our agents the best commission split in the business.  By giving our Realtors the best chance to make a living, they are able to reduce the stress of needing a quick sale, and can focus on the client first.

We hope you’ll give us the opportunity to help you achieve your next real estate goal.

Sincerely,

Selling a home

Get the most money for your home using our data backed pricing strategy

Market Analysts

 

Most agents want to overprice your home just to win your business. Then they beat you up with price drops over the course of 6 to 12 months. With Leverage, we understand the local market so well, that we actually don’t list homes for more than 90 days. Sitting on the market too long means losing money.

We practice a home pricing strategy similar to how bank appraisers perform a home appraisal. We also use our local ranking system to assess local home buying demand, and stay on top of the local trends happening in your immediate market.

If your neighborhood is in high demand, why not try to ask for more money? Other Realtors hope your home sells in a day. We actually use a 90 day strategy with a documented approach to be sure you get the most money in the sale of your home, without rotting on the market. This is way beyond the simple comparable sale approach. It’s key to realize that Realtors are trained on how to win your business with overpricing, gimmicks, and sales tactics. They are not trained on pricing or dissecting market activity.

No Long Term Contract


A lot of Realtors over price a home because they lack  a pricing strategy, thus, locking you into 12 month agreement, leaving time to work you down on price.

Others may under price your home so it sells within a day, getting them a quick closing and commission check.

We know the game because we were once trained to do these very things. This is why we do not list homes for more than 90 days. We want to get you the most money in the least amount of time possible. While 90 days may seem long, selling too fast means losing money! Don’t be undersold.

We want you to make the most money possible in the sale. It’s your equity and we need to defend it! We use a documented pricing strategy to get you a contract from a buyer within 90 days, guaranteed.

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Negotiations & Process


Since we understand local home pricing, chances are we’ll get a generous offer on your home. Understanding local buyer demand for your area is allowing us to be in the driver’s seat when home buyers come to offer. This is what Leverage is all about. Use your home and it’s equity to position yourself as the most desirable home on the market. Do you want to beg home buyers to buy your home? Of course not. The goal is to have home buyers fighting over your home, thus driving up the sale price.

Communication is top notch for us when it comes to representing home sellers. Text us, call us, email us. We are savvy and mobile friendly. We will always be in touch with showings, feedback, inspection results, attorney approvals, contract issues, title reports, closing schedules and more. Being in touch constantly is half the battle. Why don’t other agents realize this?

Home Preparation


Through years of experience, we can spot issues within your home that a home buyer and their inspector may uncover. We can also advise you on your current layout to suggest edits to your home that will maximize its profitability.

Why let a home inspector stop our deal in its tracks when we can make sure that any issues are fixed before we hit the market? And forget cliches such as taking down family photos. A clean house that is clutter free can sometimes be enough towards getting positive feedback and a good offer.

Other simple things such as a fresh coast of paint on the walls and even having the home staged, are a couple other minor and inexpensive ways you can get the most out of your home sale. 

Professional Photography


These days, there are a lot of new, flashy toys that Realtors love to tout when it comes to listing a home for sale. But the truth is, professional photography is still the #1 factor (next to the right price), when it comes to presenting your home on the market. 

Buyers are not consuming other media types as much as they consume photography. We would know, we have tried all the latest gadgets.

A buyer first begins their search online, and once they see great photos, they want to get inside. Apart from a drive by physically, they just want to get inside!

This is why we provide professional photography for all of our listings with our very own, in-house photographer. We can take an endless amount of professional photos of your property that will jump off the page and grab home buyers attention online. 

Online Syndication

 

Every firm boasts about your home being on “100+ websites” but the truth is, this is a gimmick to make you feel like they are working to sell your home. Forget 100+ websites, just know that your home is guaranteed to be on the only three websites that buyers care about: Zillow, Trulia, and Realtor.com

 Technology

 

Showingtime a great service we use to allow local agents to schedule a showing on your home. Feel safe and secure with only local, serious Realtors and their buying clients accessing your home with the proper notice given so you can be show ready. Complete with buyer feedback questionnaires and ratings. We will know how the buying public views your home!

We use Docusign for all of our documents. From listing agreements to reviewing an offer on your home, using the latest technology means your listing process can be fast, efficient and easy, without the hassle of shuffling papers and nailing down a time to meet in person. Get home buyer offers instantly right to your smartphone as soon as they come in our mailbox.

 

So what is your home worth?

   Forget about Zillow and online instant valuation sites and let us do a complete analysis on your home virtually. Let’s analyze your homes details, school district, tax amounts, location and more to get you the most accurate home value in the area. We will even send you a video report of the whole analytical process so you can see for yourself.

Buying a home

Working with Leverage means having an advocate on your side

True Market Experts

 

OK, so EVERY Realtor says they are a market expert. But that is what they are taught to say. We actually study and index the Capital Region Real Estate market, so much in fact, that we have our very own rankings of local schools, geographic zip codes, home styles and more.

Buying a home is a big step in life, and since the market crash of 2009, we have been working closely with our buying clients to make sure they are purchasing a home that will gain equity through the years.

We pride ourselves with understanding the Capital Region market closely. We can inform our buying clients on any market in the four main counties through our analytical research and data indexing.

Understanding the local market is key to being prepared what to expect when you buy a home. The latest buzz is that the market is hot, which means a lot of home buyers find themselves competing for homes that are on the market for just a matter of days.

Knowing the overall demand of a particular market means being prepared to make a smart, informed decision.

100% Free

In a real estate transaction, the seller is responsible for paying Realtor fees. Buying a home means no Realtor fees on your end.  

No Buyer Contracts

We NEVER ask our buying clients to sign a buyers agency agreement. We feel that if you want to exclusively work with us, you will. We don’t need to force you to.

No Salesmanship

We aren’t here to push you into a purchase, but rather, guide you through the process to make sure your confidence and comfort are #1.

Availability

Buying a home can be time consuming and stressful. This is why our agents make themselves available around your schedule. Our agents have been known to show up to 15 homes in a day. We want to make sure your process is accommodating and smooth.

Negotiating a sale

We know the local market inside and out and will inform you when a home is overpriced or not worth the investment even when other buyers end up overpaying.

 

Leverage our network

We can connect you to our network of mortgage lenders, home inspectors and real estate attorneys. While you’re always free to use whom you wish, we can help you every step of the way with local services providers who are at the top of their game.

Contact Us

We are located at the Peter Harris Plaza in Latham, NY.  You can find us inside Executive Suites office complex.

Leverage Real Estate LLC
952 Troy Schenectady Rd.
Executive Suites #123
Latham, NY 12110
518-951-9951

Join our team

Offering the best commission splits in the region. No hidden fees. Learn the market and empower your clients.