Flat Fee is our specialty


These days, it’s beginning to seem like there are more and more dot-com, flat fee real estate brokers to choose from. But unlike those online absentee-brokers, we are local to the Capital Region of Albany, NY. This means we are here to offer you protection from both unethical real estate practicioners and unqualifeid buyers wasting your time. We specialize in the four main counties of Albany, Rensselaer, Saratoga and Schenectady. We offer a personal experince the other firms can’t offer.


You may have never heard of us, but Ryan Hoffman, licensed real estate broker and owner, has been working specifically in the flat fee and reduced commission market for all of his 8 years in the business. He believes that the industry is outdated, and home sellers have been paying too much commission for too long. He and his team have represented countless home buyers and home sellers throughout the Capital Region.


Ryan and his team are dedicated to create the perfect environment for home buyers, sellers, and their respective agents, to work toegther, and still achieve their goals. We are constantly monitoring the local and national real estate industry, keeping abreast of industry trends in an effort to provide the absolute best to our clients. We consider ourselves one of the few real estate firms willing to embarace the future reality of a flat fee real estate industry. 

Pricing is our focus


When it comes to flat fee real estate models, other online flat fee real estate firms are in business to make upfront fees. So are they really concerend about whether or not your home actually sells?

We understand this is one of the potential concerns on your mind, which is why we focus a lot of our time and effort studying the market and analyzing the local real estate prices.

By developing our own unquie pricing strategy, we are able to create the ideal situation for your home to sell fast, easy and for the most money possible. 

Saving money on real estate commission is important, but paying an upfront, flat fee to access the MLS is throwing money away without the right home pricing strategy. If you want to take advantage of our money saving options, you need to be guranteed to actually sell the home. 

We know the importance of pricing a home correctly, especially when working in the flat fee realm. This is why we wrote the book on home pricing to help you actually save money on commissions since your home is guaranteed to sell. 

What do we believe in?

Houses Sell Themselves

Ever wonder why there are so many brokers to choose from? More that a belief, our motto is that houses, ultimately, sell themselves. Leverage is about using your position in the local real estate market to get the best terms in the sale of your home. Real estate is driven on Supply and Demand. In conjunction with this, and our 5 Key Factors that are responsible for the sale of real estate, we provide a new perspective inside the local real estate industry. When you realize that the sale of real estate is market driven, you can use data and our market analysis to position your home to sell fast and easily.

Outdated Industry

When you buy or sell a home just once or twice in your life, it’s not logical to be aware of all the pitfalls that consumers face. We aim to demystify the process and work as true advocates in defense of your equity.

In an industry that has long been about the agent first, we aim to create the first real estate model that is based on providing the best possible service.  This is the definition of a true representative. We aren’t worried about using your property to promote our brand, we want to provide you with transparency about the local market, about the industry and throughout the entire transaction. Selling a home is actually rather easy. Our mission is to prove that through our model and net you the most money.

Numbers don’t lie

We don’t rely on gimmicks and salesmanship to win your business, we offer the market data to enlighten you about how real estate actually works. We have created the very first, and only, local real estate index that has found the pulse of the Capital Region real estate market. The Leverage Real Estate Index tracks 70 Zip Codes and 48 School Districts in the four main counties of the region. We monitor sales data on a weekly basis, and rank these Zip Codes and School Districts in order of Leverage.

Those that rank on the top of the list, tells us where demand is high, and these markets heavily favor home owner (sellers). This data is great for both buyers and sellers who want to know what they can expect when they embark on their real estate endevour. We are confident that one look at the Leverage Real Estate Index will tell you what you already know about our local area.


Local Flat Fee Real Estate 


Licensed Real Estate Broker
Owner of Leverage Real Estate

See my reviews on Zillow

Ryan Hoffman combines 8 years experience in the real estate industry with his knack for creative design and presentation through web site development, graphic design, video production, marketing, advertising and more. He is the founder of Leverage Real Estate and manages day to day operations.


Licensed Real Estate Salesperson

See my reviews on Zillow

Doug Carlton has taken his background in Information Technology and Systems Development to enhance the Leverage Real Estate platform for our clients. He brings a fresh perspective to the real estate industry, helping home sellers and buyers achieve their goals in a laid back, and professional manner.

Reach out

Questions or comments?  Contact us today and let’s get started on achieving your real estate goals.