Houses Sell Themselves

Ever wonder why there are so many brokers to choose from? More that a belief, our motto is that houses, ultimately, sell themselves. Leverage is about using your position in the local real estate market to get the best terms in the sale of your home. Real estate is driven on Supply and Demand. In conjunction with this, and our 5 Key Factors that are responsible for the sale of real estate, we provide a new perspective inside the local real estate industry.

When you realize that the sale of real estate is market driven, you can use data and our market analysis to position your home to sell fast and easily.

Consumers Come First

In an industry that has long been about the agent first, we aim to create the first real estate model that is based on providing the best possible service.  This is the definition of a true representative. We aren’t worried about using your property to promote our brand, we want to provide you with transparency about the local market, about the industry and throughout the entire transaction. Selling a home is actually rather easy. Our mission is to prove that through our model and net you the most money.

Numbers don’t lie

We don’t rely on gimmicks and salesmanship to win your business, we offer the market data to enlighten you about how real estate actually works. We have created the very first, and only, local real estate index that has found the pulse of the Capital Region real estate market. The Leverage Real Estate Index tracks 70 Zip Codes and 48 School Districts in the four main counties of the region. We monitor sales data on a weekly basis, and rank these Zip Codes and School Districts in order of Leverage.

Those that rank on the top of the list, tells us where demand is high, and these markets heavily favor home owner (sellers). This data is great for both buyers and sellers who want to know what they can expect when they embark on their real estate endevour. We are confident that one look at the Leverage Real Estate Index will tell you what you already know about our local area.

Outdated Industry

When you buy or sell a home just once or twice in your life, it’s not logical to be aware of all the pitfalls that consumers face. We aim to demystify the process and work as true advocates in defense of your equity.

Local to the Capital Region


Licensed Real Estate Broker
Owner of Leverage Real Estate

See my reviews on Zillow

Ryan Hoffman combines 6 years experience in the real estate industry with his knack for creative design and presentation through web site development, graphic design, video production, marketing, advertising and more. He is the founder of Leverage Real Estate and manages day to day operations.


Licensed Real Estate Salesperson

See my reviews on Zillow

Doug Carlton has taken his background in Information Technology and Systems Development to enhance the Leverage Real Estate platform for our clients. He brings a fresh perspective to the real estate industry, helping home sellers and buyers achieve their goals in a laid back, and professional manner.

Reach out

Contact us today and let’s get started on achieving your real estate goals.