Market Analysis experts
Most agents want to overprice your home just to win your business. Then they beat you up with price drops over the course of 6 to 12 months. With Leverage, we understand the local market so well, that we actually don’t list homes for more than 90 days. Sitting on the market too long means losing money.
We practice home pricing strategy that a bank appraiser would use to assess your home for the buyer that offers on it. We also use our local ranking system to assess local home buying demand to be on top of the local trends happening in your immediate market.
If your neighborhood is in high demand, why not try to ask for more money? Other Realtors hope your home sells in a day. We actually use a 90 day strategy with a documented approach to be sure you get the most money in the sale of your home, without rotting on the market. This is way beyond the simple comparable sale approach. It’s key to realize that Realtors are trained on how to win your business with overpricing, gimmicks, and sales tactics. They are not trained on pricing or the market activity.
We have found that professional photography us still the #1 factor next to the right price. While the rest of the industry competes internally with shiny new toys like Video walk-thrus, 3D Walkthrus and Drone/Aerial shots, we have found that home buyers are not consuming other media types as much as the photography. We would know, we have tried all the latest gadgets.
A buyer first begins their search online, and once they see great photos, they want to get inside. Apart from a drive by physically, they aren’t satisfied or sold with a video, aerial shot or 3D model. They want to get inside!
This is why we provide professional photography for all of our listings with our very own, in-house photographer. We can take up to 100 photos of your property and get them edited and ready for the online buying world.