Most agents want to overprice your home just to win your business. Then they beat you up with price drops over the course of 6 to 12 months. With Leverage, we understand the local market so well, that we actually don’t list homes for more than 90 days. Sitting on the market too long means losing money.
We practice a home pricing strategy similar to how bank appraisers perform a home appraisal. We also use our local ranking system to assess local home buying demand, and stay on top of the local trends happening in your immediate market.
If your neighborhood is in high demand, why not try to ask for more money? Other Realtors hope your home sells in a day. We actually use a 90 day strategy with a documented approach to be sure you get the most money in the sale of your home, without rotting on the market. This is way beyond the simple comparable sale approach. It’s key to realize that Realtors are trained on how to win your business with overpricing, gimmicks, and sales tactics. They are not trained on pricing or dissecting market activity.
These days, there are a lot of new, flashy toys that Realtors love to tout when it comes to listing a home for sale. But the truth is, professional photography is still the #1 factor (next to the right price), when it comes to presenting your home on the market.
Buyers are not consuming other media types as much as they consume photography. We would know, we have tried all the latest gadgets.
A buyer first begins their search online, and once they see great photos, they want to get inside. Apart from a drive by physically, they just want to get inside!
This is why we provide professional photography for all of our listings with our very own, in-house photographer. We can take an endless amount of professional photos of your property that will jump off the page and grab home buyers attention online.