Selling a home

Get the most money for your home using our data backed pricing strategy

Market Analysis experts

 

Most agents want to overprice your home just to win your business. Then they beat you up with price drops over the course of 6 to 12 months. With Leverage, we understand the local market so well, that we actually don’t list homes for more than 90 days. Sitting on the market too long means losing money.

We practice home pricing strategy that a bank appraiser would use to assess your home for the buyer that offers on it. We also use our local ranking system to assess local home buying demand to be on top of the local trends happening in your immediate market.

If your neighborhood is in high demand, why not try to ask for more money? Other Realtors hope your home sells in a day. We actually use a 90 day strategy with a documented approach to be sure you get the most money in the sale of your home, without rotting on the market. This is way beyond the simple comparable sale approach. It’s key to realize that Realtors are trained on how to win your business with overpricing, gimmicks, and sales tactics. They are not trained on pricing or the market activity.

No Long Term Contract


There are only two ways most Realtors operate. Over price a home because they lack pricing strategy, and thus, lock you into a 6 to 12 month agreement so they have time to work you down on price.

Or, they underprice your home so it sells in a day and gets them to a quick closing and commission check so they can move onto the next client.

We know the game because we were once young in the business and trained to do these very things. This is why we do not list homes for more than 90 days. We want to get you the most money in the least amount of time possible. While 90 days may seem long, selling to fast means losing money! Don’t be undersold.

We want you to make the most money possible in the sale. It’s your equity and we need to defend it! We use a documented pricing strategy to get you a contract from a buyer within 90 days, guaranteed

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Negotiations & Process


Since we understand local home pricing, chances are we’ll get a generous offer on your home. Understanding local buyer demand for your area is allowing us to be in the driver’s seat when home buyers come to offer. This is what Leverage is all about. Use your home and it’s equity to position yourself as the desirable home on the market. Do you want to beg home buyers to buy your home? Of course not. The goal is to have home buyers fighting over your home, thus driving up the sale price.

Communication is the zenith when it comes to representing home sellers. Text us, call us, email us. We are savvy and mobile friendly. We will always be in touch with showings, feedback, inspection results, attorney approvals, contract issues, title reports, closing schedules and more. Being in touch constantly is half the battle. Why don’t other agents realize this?

Home Preparation


Through years of experience, we can spot issue within your home that a home buyer and their inspector may uncover. We can also advise you on your current layout to suggest edits to your home that will maximize its profitability. Why let a home inspector stop our deal in its tracks when we can make sure that any issues are fixed before we hit the market? And forget the cliches such as taking down family photos, a clean house that is clutter free is half the battle towards getting positive feedback and a good offer.

Professional Photography


We have found that professional photography us still the #1 factor next to the right price. While the rest of the industry competes internally with shiny new toys like Video walk-thrus, 3D Walkthrus and Drone/Aerial shots, we have found that home buyers are not consuming other media types as much as the photography. We would know, we have tried all the latest gadgets.

A buyer first begins their search online, and once they see great photos, they want to get inside. Apart from a drive by physically, they aren’t satisfied or sold with a video, aerial shot or 3D model. They want to get inside!

This is why we provide professional photography for all of our listings with our very own, in-house photographer. We can take up to 100 photos of your property and get them edited and ready for the online buying world.

Online Advertising

Every firm boasts about your home on “100 websites” but the truth is, that is just a gimmick to make you feel like they are working to sell your home. The actual truth is, once your home goes into the Multiple Listings Service, it automatically syndicates out to these websites, and a lot of them are not visited by local buyers.

Multiple Listing Service

The Eastern NY Regional Multiple Listings Service is the main MLS used by local agents to broadcast your home to participants in 7 counties locally.

"The Big 3"

Your home is guaranteed to be on the biggest three real estate websites that home buyers actually care about.  

Facebook Advertising

We use Facebook Advertising to push your home out to local home buyers who will be the best match for your home. Leveraging the power of social media is crucial for the maximum exposure.

 Technology

We use Docusign for all of our documents. From listing agreements to reviewing an offer for a home buyer, using the latest technology means your listing process can be fast, efficient and easy without the hassle of shuffling papers and nailing down a time to meet in person. Get home buyer offers instantly right to your smartphone as soon as they come in our mailbox.

Showingtime a great service we use to allow local agents to schedule a showing on your home. Feel safe and secure with only local, serious Realtors and buying clients accessing your home with the proper notice given so you can get it show ready. Complete with buyer feedback questionnaires and ratings. We will know how the buying public views your home!

So what is your home worth?

   Forget about Zillow and online instant valuation sites and let us do a complete analysis on your home virtually. Contact us with your address and we will analyze your homes details, school district, tax amounts, location and more to get you the most accurate home value in the area.